/guides/ga4
GA4
Event model, naming, custom definitions, BigQuery export.
GA4 BigQuery SQL cookbook
GA4 BigQuery export reference: event_params schema, sessionization SQL keyed on ga_session_id, engaged-session gotchas, and UI-vs-BigQuery reconciliation.
Chrome DevTools for analytics debugging
Debug GA4 tags in Chrome DevTools: filter the Network panel for collect hits, read /g/collect params, inspect _ga cookies, and use Local Overrides to test fixes.
GA4 to Adobe Analytics metric translation reference
Map Adobe Analytics visits, unique visitors, eVars, props, and success events to GA4 sessions, users, custom dimensions, and key events, with limits and gotchas.
GA4 attribution models and lookback windows
Reference card for GA4 attribution models and lookback windows: the three reporting models, DDA fractional credit, lookback defaults, and BigQuery source fields.
GA4 custom dimensions and metrics by scope
Reference card for GA4 custom dimensions and metrics: scopes, registration paths, quotas, collection limits, (not set) causes, and gtag recipes for engineers.
GA4 ecommerce events reference
Field reference for GA4 ecommerce events: the full funnel, every item-array parameter, currency and value rules, and the gotchas that silence revenue in reports.
GA4 event naming cheat sheet
Copy-paste naming rules for GA4 events and parameters: casing, reserved prefixes, character limits, and a migration-safe convention for custom definitions.
GA4 limits reference card
Every enforced GA4 limit on one card: event and parameter caps, custom definition quotas, cardinality, BigQuery export ceilings, and API quotas, standard vs 360.