/about

Anders Elmgren

Analytics engineer. I design measurement architectures — GA4, Adobe Analytics, server-side tagging — with a bias for first-party data and radical transparency about what gets collected. This site practices what it preaches: it measures itself, locally, with zero third-party requests.

GA4 + BigQueryAdobe Analytics / AEP Web SDKserver-side taggingconsent & privacy engineeringCloudflare Workers

What I build

• webtracking.org — open documentation of how web tracking actually works.
• ad.rip — one-URL audit of the ad tech on any page.
• CookieScope — what a site really sets, inspected and verified.

This site is the working résumé: 30 verified reference guides across four hubs, a colophon that documents its own measurement, and an Analyst mode that flips every page into its own test environment. The best way to evaluate an analytics engineer is to inspect their instrumentation — flip the switch in the header and look around.

No contact form here — that would mean third-party scripts or an inbox to spam. The best way to reach me is LinkedIn. Code and experiments live on GitHub.